End of the Ford’s global super-brands as Volvo sold to Geely
Little more than a year ago, the name Geely would like to slip under the radar of most. Today, the Chinese company completed the purchase of Volvo by Ford Geely one 1300000000 $ in cash for the Swedish brand was perplexed and a $ 200,000,000 note.
The figure is slightly smaller than the $ 1.8 billion charge in March 2010 between the two parties agreed, but after the end of a long drawn-out sale brings Ford’s decision was first published on 1 Announced in December 2008. It also shows how bad Ford’s fingers burnt: it paid $ 6.45bn for Volvo in 1999.
Stefan Jacoby, the former head of Volkswagen in North America, today as the new CEO and president of Volvo Cars.
What’s new now is one of Geely Volvo?
The sale of Volvo marks the end of Ford’s plan, a global group of super-brands under former CEO Jacques Nasser Building designed. The Blue Oval already Jaguar and Land Rover to Tata Motors and Aston Martin sold Kuwaiti investors led.
Alan Mulally, Ford president and CEO, is confident Volvo future under Chinese rule. “Volvo is a great brand with a strong product line, and it has the profits after a successful restructuring again,” he said. “We are confident that Volvo has a solid future in Geely’s property. At the same time, the sale of Volvo enable us to sharpen our focus on the Ford brand in the world and we continue to deliver on our One Ford plan, our customers with the best cars and trucks in the world. ”
What are the plans for Geely Volvo?
Geely has already outlined its strategy and plans for Volvo: it wants to double the production numbers in five years, a move that is more than possible, by establishing a market share of Volvo in China.
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Geely’s elevation!! (again?)
Since the Geely GT announced a couple weeks ago, Geely has show his confidence in the international market.
In the 2008 Auto China show in Beijing, Geely prove his word again, Geely will be bringing 23 models to the show consisting of a concept car and three high tech models among others, a record for the Chinese car maker, starting with the King Kong and CE hatchbacks, HE minivan, NL and Cross GE SUVs and the FC-1, FC-2 and FC-3. The 2008 Auto China show Beijing will be an important milestone show for Geely.
But from the current photo that it just a few Daewoo & Chevrolet concepts, the Dacia Sandero, the Hyundai Sonata….. it goes on. Geely did not show its original seems like that.
We will still keep an eye on the show and will be more information later…
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Chinese had launched a new race car
As the 10th edition of the Auto China car show will be soon perform on April 20 at the
Geely is known for their low-cost cars; however it headed to upmarket with this new Geely GT, Geely Tiger. Geely announced that they will bring 23 models (and their derivatives) to the 2008 Auto
The Geely GT Concept is headlining at the Geely display, alongside 10 other Geely models. Geely chairman mr. Li Shufu said that the company will show a solid foundation and self-confidence, referring to the 4.9 meter long GT concept as a ‘small Rolls-Royce‘, and comparing it to the Lorus Elise.
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