Ford Dealers & The Fiesta Movement

2011-ford-fiesta_movementIt is no secret that Ford “Fiesta Movement” campaign has been a great success. Although some critics found it easy to digest and trendy, the program made great use of Web resources such as Facebook, YouTube, and Twitter to generate brand awareness. Today the company is asking to dealers for the “Retail” movement in advance of the launch of the Fiesta’s next summer. Participants must commit to using social media and other basic marketing tactics, although Dealer ford can recoup up to 80% of their costs after the completion of the project. Ford Dealer education of this kind is a fantastic idea, and to see Ford start the campaign now – months before the start of Fiesta – shows that the company has its headquarters in its entirety in the game.

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